Making Web Advertisements Work

The May 5 Alertbox is more commentary about web advertising.

But what I find a lot more interesting is that it is co-authored by Jakob and Don Norman. I believe this is a first.

Of course, Jakob and Don share the name of the Nielsen Norman Group, but if you have ever seen them together in public, they usually fight like an old married couple.

I doubt we will see such behavior within the Alertbox column, but we will have to see if Tog joins next and if other NNG employees contribute too. Is Alertbox starting to evolve to something different? Would this be a good or a bad thing?