The Google Dance Syndrome

Interesting article on Google Dance Syndrome by Chris Sherman over at Apparently there are many webmasters out there who are fixated on how they rank in Google to the point they worry and try to optimize. I have to admit I kind of review the sites of many of our web authors in the Google index, but I also review other sites such as Teoma and MSN :) Who doesn't? I'm curious about freshness,coverage, and depth for these engines, and it gives me a good idea about how our sites are doing from referrals from these engines. I'm curious to hear if others monitor their company's sites in the various search engines.