Improving how search works

Content guy, Gerry McGovern, assesses the problem of finding content using search technologies and argues that the solutions lie in looking at the way we publish. For too long, for too many people, technology is a false god of productivity. Like incurable addicts, mangers sic are forever buying technology that will never, and can never, deliver the benefits it espouses. There is no better example of the great technology swindle than in the web search engine industry. ... The solution to search should not involve giving us bigger, faster shovels. It should involve organizations implementing better publishing processes. We need to see a lot less content being created that is a lot higher quality. Classification/indexing and other metadata creation can be supported by software, but must first-and-foremost be carried out by people.