keeping igloos off the beaches...

"Information architects are keeping igloos off the beaches [MS Word .doc link] by working on project teams to build the most appropriate site for a given task, balancing business goals against the needs and desires of users."

Laurie Kalmanson, the founder of Request Marketing

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watch out

that first link is to a msword.doc file

You might want to go to http://www.requestmarketing.com/rants.html#1 instead, which introduces the msword.doc file.

This first showed up on Evolt

and you can see that earlier HTML version if you prefer to avoid MS .doc files.

Jess McMullin