Forrester on design personas

Forrester's market report, "The Power Of Design Personas", helps businesses understand the use and potential for integrating personas in software/technology development. To quote the report:

Though increasingly popular, personas remain widely misunderstood. Successful efforts key off of actual user behaviors, read like a story about a real person, and get used by everyone.

Market research plays a big role in communicating important processes and methodologies to business users. In my organization, market reports are among the most used information assets we serve. Seeing UX issues arise in market research literature is a good thing for our disciplines.