The New Paradigm: Back to Basics

Ken Hablow writes for Webrefrence newsletter with some suggestions for strategizing in the new "New Economy". Also offers his 6 steps for a successful web site. Don't you love that success is always measured in 10 steps or less? Market research is back in vogue. Today, a new company needs a well-defined message and a focused approach to a specific market segment. Market testing, beta products and focus groups are now cool again. The "brick and mortar" companies that the Internet was going to put out of business knew this all along. Marketing itself has not changed, only the tools. The old rules still apply.