How much does ROI matter?

UIDesigner points to The Tao of ROI, a must-read article for UX types looking to communicate business value. The key take away for me, something I’ve had a gut feeling for, but never articulated, is that the value of an ROI exercise is in the process, not the result.

This underscores some of the lessons in Adaptive Path’s recent ROI report, where the process and discipline of measurement and accountability are what distinguish one organization from another, rather than simply projected outcomes.

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Adaptive Path ROI Report Discount

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