Books on Persuasion

BJ Fogg gave an excellent keynote this morning - really outstanding, and my favorite in the 3 years I've been at the Summit. His book Persuasive Technology is currently the best collection on using technology to change attitudes and behaviors. You should really consider buying it (and no, there's no Amazon referrer code there).

During the Q&A, I mentioned another book on persuasion, the classic Influence by Robert Cialdini. Interesting Cialdini interview here, too.