Usage Modes that Work Together

In Webtechniques, Joshua Fruhlinger writes about understanding usage modes and enabling experiences that support business and marketing goals. You can't be the destination for all users at all times. Understanding your users' usage modes is an important first step in determining what kinds of value-added content, site architecture, and interface paradigms you can present without distracting your users to the point of undermining a site's primary mission. ... Understanding usage modes will help determine what kinds of content you can present without distracting them, while improving conversion, retention, and brand trust.