ia/ - Video

Joost offers innovative(?), new ad models

Fri, 06 Jul 2007 16:21:26 -0700

From Joost Unveils Stellar Brand Ad Launch Lineup, Partnership With IPG:

Joost is offering advertisers a range of formats beyond the traditional 30-second spot. Ten-second and 15-second pre-, mid-, and post-roll options are all available, all with interactive capabilities for users to delve deeper into ad messages if they desire.

Vision for a new video world

Fri, 06 Jul 2007 16:22:05 -0700

Online Media Daily quotes Jeremy Allaire's views on web video and advertising in Brightcove Founder Lays Out Media Vision For A New Video World.

His remarks were part of his keynote to the Outfront conference. (There's a link to the entire keynote you can watch, as well.)

Interesting comments fmor a smart gyu. Go read. Tasty bits to moisten your lips:

Morae - Usability video solution from the makers of Camtasia

Thu, 18 Mar 2004 14:16:18 -0800

One of the hassles of usability testing with video is handling all the equipment. Editing the video into something useful is an even bigger challenge. Some professionals have looked at screen recording software as part of the solution.

Now TechSmith, the folks who created Camtasia, have released Morae, an integrated recording and editing solution for usability testing. For $999 USD you get three applications for recording, annotating, and editing usability video. That's pricy compared to consumer screen recorder software, but if it works well and you do a lot of video based testing already it's probably worth it. For people like me that mostly just watch and type notes in a discount testing arrangement, it might be a tool to start using video without the huge time crunch of capturing and editing tape.

Alertbox: Low-End Media for User Empowerment

Sun, 04 May 2003 04:49:07 -0700

The April 21 Alertbox is about keeping it simple - not a simple user interface, but simple media for the content.

In short, the fancy audio and videos are not worth the effort.

This reminds me of the old-time Alertboxes - nothing too surprising, but good to keep this article handy so that I can reference it the next time someone gets gung-ho on the rich media.

OntoLog: ontology based video/audio annotation

Fri, 14 Mar 2003 10:59:07 -0800

OntoLog is a tool for annotating (describing and indexing) video and audio using ontologies - structured sets of terms or concepts. It used RDF and the Dublin Core. This is a PH. D. project by Jon Heggland. He is looking for testers and users.

For OntoLog and my doctoral degree to be a success, I need the ideas, requirements, critique and feedback of (potential) OntoLog users. OntoLog, though usable and useful, is not finished - there are lots of things I want to do. But I want to anchor the capabilities of OntoLog in the real world

Obvious applications in looking at video/audio from ethnographic observation, contextual interviews, or usability testing.

(thanks Catalogablog)