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Signal vs. Noise
Random internet browsing brought me to a choice user response to "internet security measures":
Like, I know they are there for good reason, but so many web sites require so many different variations of passwords, I just can't keep up with them all. My bank for example...It's one of those "password must contain atleas 8 characters, upper and lowercase and atleast one number". Okay, I did that, I've managed to remember it...but then, I have to have 8 different security questions. It doesn't always promt me with one, but about every 5th time I log into the site they throw me one of the questions. I can't keep up with all the answers. There are multiple answers to most of the questions. I don't have a fave band, I have several. I don't have a fave candy, or movie or any of that other crap.... So, if I answer wrong 3 times, they disable my account and make me re-register it.....*grumble*
Demographics: female in her 20s on a social networking site (LiveJournal) with novice to intermediate internet savvy (i.e. email, web, url copying, picture/video uploads, IM, etc.)
I think the most interesting thing here is that a lot of internet security measures put up lots of barriers to entry but don't offer a comparable value to the usere either in terms of real security, or in perceived security.
From USA Today, Nielsen drops page view rankings in favor of weighing time on site as more important.
Article specifically cites online video and Ajax as reasons why page views are meaningless.
Time on site is also skewed. Measuring content views would be a more precise measurement of user engagement. (You can track content views for both video and ajax.)
(Link via Mr. Eddie James)
Joost is offering advertisers a range of formats beyond the traditional 30-second spot. Ten-second and 15-second pre-, mid-, and post-roll options are all available, all with interactive capabilities for users to delve deeper into ad messages if they desire.
Another alternative is a roughly 5-second "Brought to You By..." "introstitial," according to Elders. "We're going to be doing a lot of experimenting around our three core principles of targetability, measurability, and interactivity," he said. "There are a lot of unknowns, and we really don't know yet what viewing patterns are going to be like."
In addition, rather than interrupting programming, Joost will run ads alongside content known as "hand-raisers," which users can click for more information either within Joost's platform or on a brand's own Web site.
Hand-raisers are a great idea. With the potential to be highly contextual and relevant, the clickthrough from ads to really engaging and useful experiences (with sales at the end or not) could be really amazing.
Or it should be really amazing. But knowing how us monkeys like throwing our wrenches in things, I'm sure we can monkey it up.
Online Media Daily quotes Jeremy Allaire's views on web video and advertising in Brightcove Founder Lays Out Media Vision For A New Video World.
His remarks were part of his keynote to the Outfront conference. (There's a link to the entire keynote you can watch, as well.)
Interesting comments fmor a smart gyu. Go read. Tasty bits to moisten your lips:
Open distribution and "self-service models" where content can be created and distributed with no cost of entry are leading to an explosion of new programming outlets and niche networks because anyone can create a TV network today--production companies, publishers, or consumers.
The idea, says Allaire, should be some "blended distribution strategy" that includes a branded content site, strategic syndication to affiliate sites, and viral distribution through widgets or players such as Brightcove's that "empower the consumer to distribute it for you." For advertisers, you're looking at extending reach by 50%, 60%, 70% or 80%, he said.
Advertising must be bound to content in this world, Allaire said, and because consumers are more likely to be "snacking"--or clicking around and sampling multiple videos to see which they want to sit through--the existing standard 15-second pre-roll with banner is a complete turnoff, as it forces repeated viewing with a resulting negative effect.
Widgetopia - Over time, Christina has pulled together a heap o' widgets... interesting... a blog being used as a notebook... ...
Copyright Doesn't Cover This Site - As debate over the legality of online file trading rages on, a University of Maine department takes a contrarian approach to copyright protection, creating a network where content is open to all. By Michelle Delio. [Wired]
I wonder how wireless, ad hoc networks would negotiate similar issues.
Personas: Setting the Stage for Building Usable Information Sites by Alison J. Head [via InfoDesign (Peter J. Bogaards)], a good article on personas, showing more than telling, with good example personas and a brief case study using BBCi.
Includes pointers, necessary details, and a tutorial featuring a well-explained example.
The interview is kind of a basic introduction to the discipline of Experience Design.
(The interview is available on the User Interface 8 conference website.)